Over the past three decades, Vitalis has become a trusted name worldwide, driving advancements in organic seed cultivation and championing sustainability.
This special anniversary honors the company’s rich legacy, while its newly unveiled brand identity signals a bold step forward.
Vitalis' journey begins with Jan Velema, an inspired breeder passionate about organic farming. At a time when the organic sector was still relatively small, Jan decided to establish a company that would devote itself entirely to this market. With a deep conviction to contribute to a sustainable future, Jan built a network of collaborations with institutes, scientists and seed producers worldwide. This laid the foundation for Vitalis, a company that continually strives to provide the best advice and products for professional organic growers.
Jan's ambitions soon extended beyond the Netherlands. Four years after its founding, Vitalis became part of the Enza Zaden family, joining forces and combining the strengths and networks of both parties. This cooperation laid the foundation for genetic trials under organic conditions and soon introduced successful varieties such as the Orange Summer pumpkin and mini-cos lettuce, especially for the organic market.
Because of its strong foundation back then, Vitalis has grown into a leading name in the organic sector. In Voorst, Vitalis has built a center of expertise that includes research, breeding and quality control for organic agriculture. Innovations such as a CMS-free cauliflower variety and the kohlrabi Podia F1 for the German market reflect Vitalis' commitment to organic-specific traits and solutions tailored to meet the needs of organic growers worldwide. Vitalis has always strived to develop varieties that not only meet the requirements of organic certification but are also carefully selected for the specific conditions and challenges of organic cultivation, with an eye for biodiversity conservation and soil health.
The future is promising for Vitalis, with a new generation of breeders and seed specialists committed to developing even more resilient and adaptive varieties meeting the growing demand. The cooperation with Enza Zaden remains an important part of its success. Vitalis leverages Enza Zaden's genetic knowledge and global experience, leading to constant improvement of organic varieties for growers worldwide.
From a local company to a global brand, Vitalis now has a bold, refreshed look to match its growth. The new logo honors both Vitalis's legacy and future, radiating trust and reliability. The visual connection to Enza Zaden further highlights the strong collaboration between the two companies, reinforcing Vitalis’ presence in the organic seed market.
The updated corporate identity captures the resilience and adaptability that crops and fields need to face today’s climate challenges. Wavy lines and sturdy shapes in the design reflect the flexibility and strength that Vitalis brings to its customers. As Vitalis continues its journey of growth, innovation, and commitment to sustainable agriculture, we invite you—our valued partners and customers—to join us in this exciting new chapter. Together, we’re cultivating a more sustainable future for organic agriculture.