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Vitalis - 25 years of experience

Erica Renaud - Region Business Manager, Vitalis North America Marketing & Sales

 

Vitalis has done a lot of profound work for the organic seed sector and we continue to help keep the organic spirit alive today. Together with my team, we are boots on the ground making sure the demands of our growers are translated into the development of our crop models.

My professional career in organics started more than 30 years ago. I am dedicated to organics and truly stand behind the conviction that together we can create an organic world. For the last 20 years, I have been working in the organic seed sector and started with Vitalis 12 years ago. At that time, our founder Jan Velema asked me if I was up for the task of bringing Vitalis from Europe to North America. It was a unique proposition and I was ready for a new challenge, so I said yes. In the beginning, I did everything that needs to be done concerning infrastructure, and market analysis when you build a new business. I also trained our sales reps in organic and gave them the right tools to support and promote organic seeds to customers. After a while, our efforts were rewarded by the organic market. Today for a lot of people in North America the Vitalis brand is synonymous with organics and sets itself apart as a purveyor of high-quality professional organic seed. As a team, we at Vitalis continue to provide support functions to the broader Enza team by performing organic variety trials, overseeing organic seed supply and forecasts and being the in-house experts in the organic regulatory and breeding environment.

We feel our primary role is to have a strong link to our sales and breeding colleagues to discuss the traits needed to meet organic growers’ agronomic requirements and general organic market demands.

The fact that we celebrate 25 years of Vitalis is amazing. We have invested a lot of resources and made significant investments in defining what is organic seed for a professional grower. It is really quite a complex task and no other company in the seed sector has done this level of profound work. I very often get the feedback that we are a pioneer. Vitalis has a niche in the market and has been able to penetrate large-scale professional organic agriculture with professional and high-quality seed. We contribute to environmental sustainability by developing, producing and selling certified organic seed, which then in turn, contributes to more vegetable production grown with organic seed than any other company in the world. Even after 25 years, our commitment and vision is still strong.

More recently, you can see that other companies have started with organic seed production however, because we started 25 years ago, we have more in-depth knowledge of the parameters for organic breeding, seed production, treatments and logistics than others. Thanks to the hard work, dedication and focus in the Vitalis team, we are the most advanced in a breadth of topics related to organic seed. We focus on the right crop model for organic agriculture and continuously work on the expansion of organic seed production to meet the increasing demand for quality genetics.